Tuesday, June 24, 2008

Teg Talks: Marketing the Sport

Teg is brimming with good ideas about how to better promote the sport he loves. Networks, meet directors, federations, are you listening?

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Tomorrow: The series finale. Will there be references to the last episode of The Sopranos, Seinfeld or any of the various Bob Newhart shows?

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2 Responses to “Teg Talks: Marketing the Sport”

  1. Dan says:

    please, please, PLEASE get a heart rate race going, even if its at a small local meet somewhere, I know it would be publicized! it sounds crazy….so crazy it just might work!!!

  2. Sean Roemer says:

    Marketing the sport is something that many different running empires are taking upon themselves these days. With the Olympics and the Trials coming up, it is the perfect time for the sport of track and field to make its run at appealing to as broad an audience as ever before. Kids are seeing these big name runners from America, relating to them, learning their stories, watching the podcasts, and reading the articles. The runners of tomorrow have heroes today, and our U.S. runners are those heroes. With the emergence of video interviews, running blogs, podcasts, TV commercials, and all of the other media we have available to us today, young runners are more able to relate and really connect with the sport of running.

    You guys do a great job here at KIMbia. As a true fan of the sport of running, I can gladly say that I respect and appreciate what you are doing here. Thanks Matt, Chris, Jonathon, Christian and all the other runners and hard workers who were are a part of this series.

    Good luck at the trials guys!